Kim Willis, Freelance Fashion Stylist
The Power of Style

What is a Fashion Stylist?

It is the job of a fashion stylist to help a client figure out what "look" he or she desires and then help him or her get it. If a rocker chick is looking to tone it down for an interview, if an aspiring executive hopes to look the part, if a politician needs a new image, or if a mom desires to reclaim a lost sense of style and sophistication, he or she might consult a fashion stylist.


Ultimately, a fashion stylist is an image consultant. Professionals in this line of work have a keen fashion sense that is paired with an equally strong ability to recognize the desires and individuality of their clients. It is no big secret: we come in all shapes and sizes, and we have various personalities and lifestyles. We all want to look good, but we all want to look...well, like ourselves. A fashion stylist knows how to help clients choose outfits and accessories to compliment body type and sense of individuality.